Many companies are interested in utilizing Facebook as a marketing tool and communication forum for their customers and clients. Follow these steps to easily set up a Facebook Fan Page.

Account Setup

1. Set up a personal Facebook account if you don't already have one. www.facebook.com

2. While logged in, click on this link to begin setting up your fan page.
http://www.facebook.com/pages/create.php

3. Fill out the form

• Choose a category
• Name your fan page. It's best to use the name of your business or organization here.
• Place a check in the authorization box, and type your name
• Click "create page"

4. Update your fan page with information about your business or organization. Each editable section has a pencil graphic in the upper right corner that you can click on to edit that section. Insert a photo or logo.

5. Invite Your Friends. In the right column under your photo or logo, click on "more". The full menu of options will appear which includes "Suggest to My Friends". You can choose which friends you'd like to suggest this fan page to.

6. Marketing. Facebook has an advertising option with Fan Pages which can be accessed in the upper right corner of your fan page screen. "Create an Ad". There is cost involved with this option.

7. Status update. Post an update in the "What on your mind?" box. This status will be posted for all Fans to see and will remain on your "wall" unless you delete it later. Fans are also able to update their status on your "wall". Some examples of what companies post on their wall are as follows:

• Job openings
  
• Award Announcements
  
• Articles or Blog entries that feature their company or industry
• Helpful tips for consumers
  
• Event Announcements and Reminders

How do I get back to my Fan Page once I've logged out?
This is easy. Log back into your personal account and type the name of your fan page into the search bar in the upper right corner of your screen. Click on your fan page. Once you get to your fan page, you'll have full editing access.

What if I want one of my friends or employees to manage the updates?
You can give any of your fans administrative access. In the left column fan box, click on "see all". A box will open which displays all of your fans. By clicking on the "make admin" button next to a fan's photo, you'll allow them to have administrator access in addition to yourself.

How do I add a Facebook Fan Page button to my website or blog?
Facebook has many options for promoting your fan page on your personal website. These options (widgets) range from a simple fan page button to an entire status box which shows who your fans are and what they're saying about your business at all times. Click here to visit the Facebook Widgets page.

Do you have a question? Let me know.